SULB is committed to deliver sustainable excellence in business performance by focusing on the following values:

  • People: Facilitate a great working environment, where people are inspired to be the best they can be.
  • Portfolio: Provide a wide portfolio of quality structural steel products that anticipate and satisfy the needs of both stockists and project sales within the GCC region.
  • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Planet: Be a responsible organization by ensuring all business activities remain safe, environmentally friendly and sustainable into the long term future.
  • Profit: Maximize long-term returns to shareholders, while being mindful of our overall responsibilities.
  • Productivity: Be a highly effective, lean and fast-moving Structural Steel Mill & Organization.